When you “try” you’re telling your subconscious that you’re going against your identity - and that never works in the long term. Change your identityĭon’t say, “I’m trying to eat clean.” Instead say, “I’m the kind of guy who orders a salad when everyone else orders a burger.” and then act according to your identity. That’s why it’s important to fall in love with failing - or at least, be neutral about it. However, if you despise or fear failing, you’re not going to try - and you’ll lose. If you keep failing consistently at the same thing, sooner or later, you’ll achieve success. Most people think that failure is the opposite of success. Here are 14 life cheat codes that'll get you ahead of the majority: 1.